Peter Troast: Lead Generation and Digital Marketing for Contractors


Course Overview

Marketing and lead generation, in today’s digitally-oriented marketplace, can be overwhelming for many companies. This course will cut through the confusion and give you a roadmap to develop a plan that feeds your pipeline. It is tailored specifically to the needs of companies providing better buildings services. If you’re scratching your head about the role of Google, Facebook, reviews, websites, or how to win in search, this course is for you.

Peter Troast, of Energy Circle, leads you through the process of ramping up your lead generation by improving your digital marketing strategy and plan.

What you’ll get:

Lead Generation and Digital Marketing for Contractors is led by Peter Troast, Founder & CEO of Energy Circle, is recognized as one of the country's foremost authorities on marketing for home performance, solar, HVAC, and other efficiency and renewable energy related contracting companies.

Anyone in the home renovation or new construction industry needs to know how to optimize their digital marketing and improve lead generation. BHE’s cheap and cheerful online training is designed for busy people by an experienced industry professional. We know what you need to know!

Download the Course Description & Outline

Learning Objectives

After completing this course, you will be able to:

  • Summarize the most relevant marketing strategies and tactics

  • Build a marketing plan suited to your company, unique business model and specific lead generation requirements

  • Evaluate the relevance and effectiveness of a wide variety of digital and traditional marketing approaches

  • Interpret the value and function of the confusing digital marketing landscape

Course Details

  • Lead Generation and Digital Marketing takes 16 to 24 hours to complete (including review time and quizzes)

  • Like all Blue House Energy courses, you have access to the online modules for a full 12 months

  • The course is best viewed on a laptop or desktop. It works on tablets, but it’s really hard to see all the detail on a phone!

  • Sales within Canada are subject to GST/HST

Completing this course qualifies you for:

NAHB: 3 hours continuing education for CSP, CMP, Master CSP, MIRM