Peter Troast: Lead Generation and Digital Marketing for Contractors


Basic Level
6 Modules 16-24 Hours

If you’re scratching your head about the role of Google, Facebook, reviews, websites, or how to win in search, this course is for you. This course will cut through the confusion and give you a plan that feeds your pipeline

Course Overview

Marketing and lead generation, in today’s digitally-oriented marketplace, can be overwhelming for many companies. This course will cut through the confusion and give you a roadmap to develop a plan that feeds your pipeline. It is tailored specifically to the needs of companies providing better buildings services. 

Peter Troast, of Energy Circle, leads you through the process of ramping up your lead generation by improving your digital marketing strategy and plan.

Lead Generation and Digital Marketing for Contractors is led by Peter Troast, Founder & CEO of Energy Circle, is recognized as one of the country's foremost authorities on marketing for home performance, solar, HVAC, and other efficiency and renewable energy related contracting companies.

Anyone in the home renovation or new construction industry needs to know how to optimize their digital marketing and improve lead generation. BHE’s cheap and cheerful online training is designed for busy people by an experienced industry professional. We know what you need to know!

Download course outline

Important Details

  • This course takes 16 - 24 hours to complete (including review time and quizzes)

  • This course consists of 6 modules

  • Like all BHE courses, you have access to the online modules for 12 months

  • The course is best viewed on a laptop or desktop. It works on tablets, but it’s really hard to see all the detail on a phone!

  • Sales within Canada are subject to GST/HST

  • Download course outline


Module 1: Evaluating Your Marketing

  • Modern Marketing
  • Onsite Evaluation Tools
  • Offsite Evaluation Tools

Module 2: Measuring Marketing

  • Website Content
  • Online Reviews

Module 3: Online Reviews

  • Measuring Markets
  • Understanding Segmentation

Module 4: The Power of Marketing

  • Building A Simple Marketing Plan
  • Using Marketing Tools
  • Assessing Your Current Situation

Module 5: The Power of the Marketing Plan

  • Setting Goals and Objectives
  • Targeting Your Marketing
  • Pricing and Products

Module 6: Foundation of an Integrated Marketing Strategy

  • Understanding and Evaluating Your Brand
  • Positioning and Messaging
  • Defining Key Initiatives
  • Your Brand Online
  • Identity, Consistency, and Vehicles
  • Collateral and Other Key Basics

Learning Objectives

After completing this course, you will be able to:

  • Summarize the most relevant marketing strategies and tactics

  • Build a marketing plan suited to your company, unique business model and specific lead generation requirements

  • Evaluate the relevance and effectiveness of a wide variety of digital and traditional marketing approaches

  • Interpret the value and function of the confusing digital marketing landscape

Credit Values

Completing this course qualifies you for:

NAHB: 3 CECs for CSP, CMP, Master CSP, MIRM