digital marketing

Interested in Lead Generation and Digital Marketing?

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Marketing and lead generation, in today’s digitally-oriented marketplace, can be overwhelming for many companies. This course will cut through the confusion and give you a roadmap to develop a plan that feeds your pipeline. It is tailored specifically to the needs of companies providing better buildings services. If you’re scratching your head about the role of Google, Facebook, reviews, websites, or how to win in search, this course is for you.

What you’ll get:

Lead Generation and Digital Marketing for Contractors is led by Peter Troast, Founder & CEO of Energy Circle, is recognized as one of the country's foremost authorities on marketing for home performance, solar, HVAC, and other efficiency and renewable energy related contracting companies.

Download the Course Description & Outline here.


NAHB: 3 hours continuing education for CSP, CMP, Master CSP, MIRM


For more details about BHE online training, check out our FAQs.

Course Details:

  • Lead Generation and Digital Marketing takes 16 to 24 hours to complete (including review time and quizzes)

  • Like all Blue House Energy courses, you have access to the online modules for a full 12 months

  • The course is best viewed on a laptop or desktop. It works on tablets, but it’s really hard to see all the detail on a phone!

  • Sales within Canada are subject to GST/HST

Learning Objectives

After completing this course, you will be able to:

  • Summarize the most relevant marketing strategies and tactics

  • Build a marketing plan suited to your company, unique business model and specific lead generation requirements

  • Evaluate the relevance and effectiveness of a wide variety of digital and traditional marketing approaches

  • Interpret the value and function of the confusing digital marketing landscape

Ramp up your lead generation through savvy marketing! Register for this course now.

Which Country?

What our customers are saying

  • If you are planning a house build or renovation, understanding Building Science is important to avoid repetitive heating costs and possible water damage later. Shawna and her team know their stuff.

    K.W., General Manager, Halifax, NS
  • Studies over the last 20 years have shown a worrying energy performance gap – where buildings are consistently found to use more heating energy than designers had predicted and Energy Performance Certificates indicate.

    Oliver Drerup, Former Head of Canada Mortgage and Housing Corporation - International
  • I am pleased to hear that you will be undertaking a new initiative to further trades training in residential energy efficiency. CMHC supports the building of industry awareness and capacity to deliver more sustainable technologies and practices in the housing sector.

    Duncan Hill, P. Eng., Acting Director, Sustainable Housing and Communities Policy and Research Policy, Research and Planning, Canada Mortgage and Housing Corporation
  • Over the last 20+ years I have been speaking to and training thousands of new home builders and renovators across North America.

    Gord Cooke, Air Solutions
  • All I can say is … wow!  You have nailed it! I just watched the 5 minute overview of what all your training videos will attempt to accomplish, and am very impressed.  I am so proud that I know you both, this is incredibly good.

    Gregory A. Pedrick, C.E.M., Project Manager, New York State Energy Efficiency Agency
  • This training is easy use and in a perfect format.

    Dan Drummond, Training Director, Canada Wood China
  • It is very well centred on the learner's experience. Visually-based rather than text-based delivery make the modules straightforward and non-intimidating. I like the way the expected learning outcomes are clearly presented and the information is clearly applicable to practical work.

    Michelle Harding, Professional Builders Institute of BC
  • This is primo education that goes way beyond training.

    Chris Rosemont, BASF
This article is a summary of a session titled Essential Market Trends to Grow Your Business presented on 30 September 2020 by Sara Gutterman, Co-... Read more


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