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Interested in Increased Sales and Profits?

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Many contracting companies don’t build the roadmap to success or align marketing with sales, and as a result end up wasting valuable leads with ineffective sales. Maybe, for example, you are not packing as much punch as you could into that initial phone call with a potential customer, or maybe you’re still committing some major marketing “don’ts” in your sales process. Perhaps you simply need a few sales tips to take your marketing to the next level.

This course will help you align your business to drive sales and help you avoid common sales pitfalls.

What You'll Get: Build the foundation for managing your business to improve profitability and sales.

Foundations of Increased Sales and Profits is led by Mike Rogers (1964–2018), a legendary trainer in the building performance industry. Mike was a key person in setting up the Home Performance with ENERGY STAR (HPwES) program across the US. He was also principal consultant to the Environmental Protection Agency and the U.S. Department of Energy. In the past several years, Mike criss-crossed the continent, providing business management training to hundreds of contracting companies, as well as delivering dozens of webinars for BPI’s GoldStar Contractor program. We’re proud to offer this course, preserving and continuing Mike’s knowledge, enthusiasm, and understanding of the industry.

While the course is aimed at residential contractors who focus on energy efficiency improvements, home performance and weatherization, increasing sales and profits is the goal of all contractors and builders in the residential construction industry. Don’t leave that money on the table!

This course is made up of six modules. Each module has a video component and a quiz. You can review any section or topic in any module as many times as you require. There is no final exam; you earn a Certificate of Completion when you finish the course.

Download the Course Description & Outline here.


BC Housing: 16 (Group B) Continuing Professional Development Points

BPI: 5.33 Continuing Education Credits

NAHB: 3 hours continuing education for CSP, CMP, Master CSP, MIRM


For more details about BHE online training, check out our FAQs.

Course Details:

  • Foundations of Increased Sales and Profits takes 16 to 24 hours to complete (including review time and quizzes)

  • Like all Blue House Energy courses, you have access to the online modules for a full 12 months

  • The course is best viewed on a laptop or desktop. It works on tablets, but it’s really hard to see all the detail on a phone!

  • Sales within Canada are subject to GST/HST

Learning Objectives

After completing this course, you will be able to:

  • Describe the importance of operating plans and marketing plans in the sales cycle

  • Explain the importance of communicating with your customer

  • Explain the four primary purposes of asking appropriate questions during consultative sales process, and give examples of each

  • Demonstrate ways of handling objections from customers

Build up your sales and profits! Register for this course now!

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What our customers are saying

  • If you are planning a house build or renovation, understanding Building Science is important to avoid repetitive heating costs and possible water damage later. Shawna and her team know their stuff.

    K.W., General Manager, Halifax, NS
  • Studies over the last 20 years have shown a worrying energy performance gap – where buildings are consistently found to use more heating energy than designers had predicted and Energy Performance Certificates indicate.

    Oliver Drerup, Former Head of Canada Mortgage and Housing Corporation - International
  • I am pleased to hear that you will be undertaking a new initiative to further trades training in residential energy efficiency. CMHC supports the building of industry awareness and capacity to deliver more sustainable technologies and practices in the housing sector.

    Duncan Hill, P. Eng., Acting Director, Sustainable Housing and Communities Policy and Research Policy, Research and Planning, Canada Mortgage and Housing Corporation
  • Over the last 20+ years I have been speaking to and training thousands of new home builders and renovators across North America.

    Gord Cooke, Air Solutions
  • All I can say is … wow!  You have nailed it! I just watched the 5 minute overview of what all your training videos will attempt to accomplish, and am very impressed.  I am so proud that I know you both, this is incredibly good.

    Gregory A. Pedrick, C.E.M., Project Manager, New York State Energy Efficiency Agency
  • This training is easy use and in a perfect format.

    Dan Drummond, Training Director, Canada Wood China
  • It is very well centred on the learner's experience. Visually-based rather than text-based delivery make the modules straightforward and non-intimidating. I like the way the expected learning outcomes are clearly presented and the information is clearly applicable to practical work.

    Michelle Harding, Professional Builders Institute of BC
  • This is primo education that goes way beyond training.

    Chris Rosemont, BASF
This article is a summary of a session titled Essential Market Trends to Grow Your Business presented on 30 September 2020 by Sara Gutterman, Co-... Read more


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